You've read the books. Listened to the podcasts. Maybe even been to therapy.
Coaching for everyday people, built to run as a nonprofit
What you've never had is someone whose only job is to help you name what you actually want and go after it.
Root Coaching is built to run as a nonprofit. That changes everything about how this works. Nobody here profits from keeping you in coaching, so sessions are priced for regular life, engagements are short-term by design, and the only number we care about is whether you moved. Coaching this direct is usually reserved for executives. The mission is to hand it to everyone else.
The problem
Most people don't burn out. They fade out.
Nothing has gone wrong. You work, you raise a family, you show up for people. But nothing has changed in a while either, and you can feel it.
Coasting usually looks like one of these three.
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Big vision, no traction
You know what you want. You have known for a while. The gap between your vision and your current reality isn't closing.
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Waiting to want something
No vision at all right now, and you miss having one. You are waiting to want something again, and the waiting doesn't seem to have an end date.
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Knowing feels like doing
You're always learning. You could explain the steps to the change you want. Somewhere along the way, learning about change became a substitute for making one.
The guide
Direct, practical, and in your corner.
We're not going after people who have something wrong. We're going after people who want more. Root sessions are more direct than most people expect, and you leave each one with something specific to do rather than a good feeling.
We will let you show up exactly as you are, every session. We will not let complacency stay for long. Coaching here is empathize and strategize: someone who takes who you are seriously, and then pushes you to your next action.
Traction, not a cognitive treadmill.
- Founded by a coach with a Master of Arts in Clinical Mental Health Counseling
- Built to run as a nonprofit, so pricing follows the mission instead of the market
- Success is measured by whether you moved, not by whether you kept paying
- Short-term by design: stay as long as you need, come back when the next decision does
Coaching, not therapy
Therapy is wonderful. This is different.
People ask, and it is the right question. Root was founded by someone trained as a mental health counselor, so we care about answering it well.
Let us say this clearly: therapy is one of the best things a person can do. It treats real conditions with real clinical skill, heals wounds that time alone was never going to heal, and helps you understand how you became who you are. Many of our clients have been to therapy and are glad they went. Some are in therapy now, alongside coaching. We think that is great.
Coaching starts from a different premise. Therapy begins with the question "what needs healing?" Coaching begins with the assumption that nothing does. You are healthy, capable, and competent. You do not need treatment. You need traction.
Therapy heals
- Starts with something that hurts, and treats it with clinical care
- Often looks back, to understand how the past shaped the present
- Insight and understanding are the destination, and a worthy one
- Health care, delivered by licensed professionals, for as long as healing takes
Coaching moves
- Starts with someone healthy who wants more than they currently have
- Works forward, from where you are to where you have decided to go
- Insight is the fuel; the destination is a step actually taken
- A partnership between equals, short-term by design, with a beginning, a middle, and an end
The simplest version: therapy helps when something is wrong. Coaching helps when nothing is wrong and you still want more. If you have done therapy and gained real insight, coaching is often the natural next chapter, because insight without action is just a nice conversation. Our work starts where the understanding leaves off: the doing.
And we hold that line honestly. We do not diagnose or treat anything. If we ever believe a therapist would serve you better than a coach, we will tell you directly and help you find one.
Why "Root"
Same game. Different win conditions.
We're named after a board game where every player has a different character, a different strategy, and a different way to win, all on the same board.
That is the whole coaching philosophy. Everyone has one life, and each of us has a different win condition for it, based on who we were made to be. Your win is not someone else's win. But most books, podcasts, and videos hand out generalized advice to the masses, which is exactly why all that input has not moved you.
Our work is finding the customized steps to your specific plan, and then staying with you while you take them.
- Start the thing you keep describing The business, the degree, the nonprofit. You can explain it in detail. It has never existed.
- Choose the work on purpose Twelve years in and you cannot remember deciding on any of it. You want the next stretch to be picked, not inherited.
- Make the call you keep tabling Not this year. After this season. Once things settle. Why not this season?
The plan
Three moves to get unstuck.
Book a Vision Call
One honest conversation, fifty dollars, no package required. We look at where you are and whether coaching fits. If it doesn't, we'll say so.
Name your win condition
Together we get clear on what winning actually looks like for you, and map the specific next steps that lead there.
Move
You act between sessions. We stay with you while it happens, session by session, until something has actually changed.
Pricing
Priced for everyday people. On purpose.
Executive-caliber coaching, brought down the ladder. Root is built to run as a nonprofit, and the pricing is a mission decision.
Start with a Vision Call.
One conversation to find out whether this is a fit, before you commit to anything longer. We look at where you are, what you actually want, and whether coaching is the right tool for it. If it is not, we will say so and point you toward what is.
Then choose a package.
We sell packages, not single sessions, because one good conversation rarely survives contact with a Tuesday. A package buys enough runway for something to actually change. The longer you commit, the less each session costs.
One decision, worked all the way through. Enough room to name your win condition and take the first real steps toward it.
A season of work. Time to build the habit of moving, and to correct course when the first plan meets real life.
The full arc. For a change big enough that it shows up in your calendar, your relationships, and how you spend an ordinary week.
Or bring one big decision.
A single 90-minute strategy session for the move you keep putting off, the argument loop in your head, the fork in the road. No package, no follow-on. Come with the decision, leave with a plan.
Not a luxury and not a necessity. A way to pour into yourself when everything else drains you. It is okay to pay for someone's capacity.
Common questions
Fair questions, straight answers.
Isn't coaching for executives and athletes?
That is where it started, and that market is well served. Root exists to bring the same caliber of coaching to everyday people: folks who work, raise families, serve their communities, and have quietly started coasting. If you have never seriously considered coaching because it seemed like something for CEOs with budgets, you are exactly who we built this for.
Is this therapy?
No, and we take the difference seriously enough to give it its own section above. The short version: therapy heals what hurts, and it is excellent at that. Coaching assumes you are healthy and works forward from there. If it ever becomes clear that therapy is what you actually need, we will tell you and help you find it.
What if I don't know what I want?
Then you are in the majority. Plenty of people come in with no vision at all, waiting to want something again. Finding your win condition is the work, not a prerequisite for it.
How long does coaching last?
As long as it is useful and no longer. Root is short-term and practical by design. Packages run 4, 8, or 12 sessions, and most people are done when the package is. Come back when the next decision or the next season calls for it. We measure success by whether you moved, not by whether you kept paying.
Do my sessions expire?
No. Your sessions are yours until you use them. Life gets loud sometimes, and a package that quietly runs out on a deadline would punish you for exactly the seasons coaching is meant to help with. Book them at whatever pace the work actually needs.
Why packages instead of one session at a time?
Because one session rarely changes anything. You leave a single conversation motivated, and then a normal week resets you by Thursday. Packages exist so the work has enough runway to show up in your calendar and not just your notebook. If you want to test the water first, that is what the Vision Call is for. If a single conversation about one decision is truly all you need, the 90-minute strategy session is there and we will not push you past it.
Do I need to be religious? Or not religious?
Neither. Root is faith-friendly, not faith-based. Many of our clients serve at churches and non-profits, and many have no faith at all. You bring who you are; the coaching works either way.
One honest conversation.
The books were never going to take the first step for you. Bring the thing you keep circling, and leave with something specific to do. Fifty dollars, direct, and no obligation to go further.